About Fashionly
We're on a mission to transform personal style journeys by pairing users with stylists, inspiring confident self-expression and the celebration of unique fashion identities.
Our Story
Fashionly began with a simple observation: despite having closets full of clothes, most people wear only 20% of their wardrobe 80% of the time. We wondered why.
After speaking with hundreds of fashion enthusiasts, we discovered that people struggle to remember what they own, how to combine pieces effectively, and when they last wore specific items.
Founded in 2023 by a team of fashion and technology experts, Fashionly.co.za was created to solve these universal wardrobe challenges through thoughtful design and innovative technology.
Today, we're helping thousands of users rediscover their wardrobes, make more sustainable fashion choices, and express their personal style with confidence.
Our Vision
"A world where people dress to express themselves confidently."
Our Values
Sustainability
We believe the most sustainable wardrobe is the one you already own. Our platform helps you maximize your existing clothes before buying new ones.
Personal Expression
Style is deeply personal. We build tools that help you discover and refine your unique aesthetic, not follow fleeting trends.
Thoughtful Innovation
We leverage technology to solve real problems, not to create new ones. Every feature is designed with intention and purpose.
Meet Our Team
Tawanda Makunike
Founder & CEO
Fashion tech entrepreneur with 10+ years experience in digital innovation.
Sarah Johnson
Chief Design Officer
Former fashion editor with a passion for making style accessible to everyone.
Michael Chen
CTO
AI specialist focused on creating intuitive, intelligent fashion tools.
Aisha Patel
Head of Stylist Relations
Professional stylist turned tech advocate, building bridges between fashion pros and technology.
Join Our Journey
We're just getting started on our mission to transform how people interact with their wardrobes. Whether you're a user, stylist, or potential partner, we'd love to have you join us.